U.S.-based neobroker Webull (NASDAQ: BULL) has taken a decisive step into the European market, launching its regional operations with a new headquarters in Amsterdam. The move marks the company’s latest effort to grow beyond its strong base in North America and Asia.
Founded in 2016, Webull has built a reputation as a digital-first brokerage offering commission-free trading in stocks, ETFs, options, and cryptocurrencies, alongside advanced charting and analytical tools. Its sleek mobile platform has attracted millions of retail traders globally, positioning Webull as a strong competitor to other low-cost trading platforms such as Robinhood and eToro.
Strategic European Entry
By selecting Amsterdam as its European hub, Webull joins a growing number of fintech and trading firms leveraging the city’s established financial ecosystem, skilled workforce, and favorable regulatory environment. The company will initially serve retail investors in the Netherlands, before broadening its footprint to other EU member states through passporting rights.
Competitive Landscape
Webull’s expansion adds fresh competition to Europe’s crowded neobrokerage scene, where players like Trade Republic, DEGIRO, and Freetrade are already established. Analysts note that Webull’s appeal lies in its technology-heavy offering, such as extended-hours trading, fractional shares, and in-app educational resources, which could resonate with Europe’s growing community of young, mobile-first investors.
Looking Ahead
The company has not disclosed a timeline for which EU markets it will enter next, but industry observers expect Germany, France, and Spain to be on its radar. Webull’s European debut comes amid a wave of global brokerage activity, with firms racing to capture cross-border retail trading flows at a time when market participation is surging.