marotta
03-04-2008, 09:41 AM
Loss Aversion (2008-03-03)
by David John Marotta
Psychologists suggest we feel a loss about 2.5 times as much as an equivalent gain. Even with a brilliant investment plan, it takes diligence to overcome our emotional biases and avoid making investing mistakes.
Read the complete column at http://www.emarotta.com/article.php?ID=273
by David John Marotta
Psychologists suggest we feel a loss about 2.5 times as much as an equivalent gain. Even with a brilliant investment plan, it takes diligence to overcome our emotional biases and avoid making investing mistakes.
Read the complete column at http://www.emarotta.com/article.php?ID=273